Feedwright Join the waitlist

Reels your brand is proud to post.
Every day.

Feedwright writes, renders and posts short-form video for your brand, made to a studio’s standard, and learns from every view what to make next. Nothing goes out until you approve it.

Opening to a few brands at a time. We’ll email you when there’s room for yours.

Real reels by Feedwright. Scores and times are examples.

Your Claude writes. Our machines make the reel.

Claude is a brilliant writer and a sharp critic. It isn’t a voice booth, an editor, a mixing desk or a scheduler. Feedwright gives each part of the job to whatever does it best, then closes the loop, so every reel teaches the next one.

  1. 1

    Brief

    Picks today’s ideas from your playbook, with one thing under test.

    Feedwright
  2. 2

    Write

    Writes each reel as a storyboard: the hook, every scene, every source.

    Your Claude
  3. 3

    Render

    Voice, word-by-word captions, motion and sound, mastered for phones.

    Feedwright
  4. 4

    Critique

    Scores the finished reel on six criteria. Below the bar, it’s rewritten.

    Your Claude
  5. 5

    Approve

    You watch it at phone size, then approve it or ask for changes in plain words.

    You
  6. 6

    Post

    At your audience’s best hour, on Instagram and TikTok.

    Feedwright
  7. 7

    Learn

    Measures every reel for a week and feeds what worked into tomorrow’s brief.

    Feedwright

On Done for you, we run the Claude steps on ours. Nothing to set up. Compare the plans

Made the way a good studio makes it.

Every reel is built to a measured bar and checked against it on every render. Here is a real one, taken apart: the Ascynd reel from the top of this page.

Ascynd · Four edits for podcast clips 0:35 · 1080 × 1920 · 30 fps · −14 LUFS

  • Your voice, said right

    A premium voice you choose, with your brand’s name and product terms pronounced the way you say them.

  • Lit word by word

    Captions arrive as each word is spoken, are checked against the script, and are never smaller than a phone can read.

  • Never still

    Something changes on screen at least every 0.8 seconds. A motion check measures it on every render.

  • A sound on every move

    38 effects in this reel, each on its frame, with the music lowered under the voice.

  • Mastered for phones

    −14 LUFS with headroom to spare, so it sits right next to everything else in the feed.

  • Your look, every frame

    Your colours, fonts, logo and real product screens. Light or dark, it looks like you, never like a template.

Nothing goes out that you wouldn’t post yourself.

Every reel faces two reviews before it reaches your feed: a critique against your brand’s rules, then yours. You watch it at phone size, see every shot at a glance, and decide.

Review 3 waiting Ascynd

Press play to hear it.

Scores and critique shown are examples.

  • Six criteria, every time

    Hook, readability, pacing, brand fit, claims and payoff. A reel below the bar goes back for a rewrite before you ever see it.

  • Numbers need a source

    Any figure on screen says where it came from, and the critique checks that it does.

  • Your call, in plain words

    Approve it, or say what to change, like “shorter hook” or “say clip, not video”. The reel is rewritten and rendered again.

It learns what works for your audience.

Not a guru’s template, not a hunch: your own numbers, one variable at a time, until the evidence is clear.

  • One change at a time

    Each experiment changes one thing: the hook, the format, the voice or the hour. So you know what caused what.

  • Measured for a week

    Every reel is checked at one hour, one day, three days and seven days, using the platforms’ own numbers.

  • Winners become the default

    When the evidence is strong enough, it goes into your playbook, written down where you can read it.

Experiment · hook style

Does opening on a number keep people watching longer than a question?

Running
Number hooks lead96% likely to be better

Four more reels each to confirm. Then it becomes your default.

Show as a table
Reel Question hook Number hook
1 41 44
2 38 49
3 47 41
4 35 52
5 44 43
6 39 47
7 42 55
8 36 42
Average 40.2 46.6

Example data.

Two ways to run it.

The same machines and the same quality bar. The difference is whose Claude does the writing, and how much of the work you want off your plate.

Studio

Bring your own Claude

€149per brand, per month

Your Claude writes and critiques. Feedwright does everything after the script.

  • Daily reels, written by your Claude and made on our render machines
  • Up to 90 finished reels a month
  • Premium voices, with your names said right
  • Your colours, fonts, logo and product screens
  • A critique of every reel before you see it
  • Review queue, experiments and analytics
  • Posting to Instagram and TikTok at your best hours

Needs a Claude Pro or Max plan with Claude Code.

Join the waitlist

Done for you

We run everything

from€990per brand, per month

We run the Claude side too, set up your brand with you, and look after the feed.

  • Everything in Studio
  • No Claude plan needed: the writing runs on ours
  • Brand set-up: voice, pronunciation, look and screens
  • A person checks every reel before it reaches your queue
  • A monthly report: what worked, and what we’ll test next
  • Up to 60 reels a month, posted for you

A few places each month.

Apply for a place

Prices exclude VAT. Billed monthly per brand; cancel anytime.

Questions, answered.

Who is Feedwright for?

Brands with something to explain: an app, a product, a service or a point of view. If a short, voiced explainer would help people understand why you exist, Feedwright can make one every day, in your voice and your look.

What does “bring your own Claude” mean?

The writing and the critique run as scheduled Claude Code routines on your own Claude plan. Feedwright hands them your brand, today’s brief and the rules, then does everything after the script: voice, captions, motion, sound, review, posting and measurement. Your routines get a token that can do those jobs and nothing else; they never see your social accounts.

Do I have to approve every reel?

Yes. Nothing posts until you approve it in your review queue, where you watch it at phone size and see the critique. If something’s off, say what to change in plain words and it comes back rewritten.

Will it sound like a robot?

You choose a premium voice, and we teach it your brand’s name and product terms so they’re said the way you say them. Captions are checked against the script on every render, so what’s on screen matches what’s said.

Which platforms does it post to?

Instagram Reels and TikTok, at the hours your audience is around. Posts are labelled as AI-generated wherever the platform asks.

How many reels a day?

A few a day at most, by design. Feedwright makes several candidates, posts only what passes both reviews, and keeps daily limits so your feed never floods. Fewer, better reels grow an account faster than a firehose.

Who owns the videos?

You do. The reels, the scripts and your numbers are yours to keep and use anywhere.

When can I start?

We bring brands on a few at a time, so each one is set up properly. Join the waitlist and we’ll email you when there’s room for yours.

Be one of the first brands on Feedwright.

We bring brands on a few at a time, so each one is set up properly: its voice, its look, its names said right. Leave your email and we’ll write when there’s room for yours.

  1. We write when there’s roomIn the order people joined. No newsletter in between.
  2. We set up your brand togetherYour voice, your look, the names to say right, and your Instagram and TikTok.
  3. Your first reels arrive for reviewWatch them, approve them, and the loop begins.
Which plan are you thinking of?

We only use your email to tell you about Feedwright. How we handle it